Co-hosting a DX Webinar with Accenture in the Post-Coronavirus Era

Q: Please tell us about your business and your current position.

Bin Yue (hereinafter referred to as Mr. Yue): In the fast-growing Chinese market, Accenture is focused on providing our global assets to Chinese companies and others operating in the Chinese market.

Our operation department works with our consulting team not only to advise clients but also to implement specific business. This is because clients are often faced with situations where they want to do it by themselves but do not have the know-how or assets. In such cases, we form a team with external experts and work with the clients to solve the problem. There are also cases where joint ventures are set up.

I came to China in the autumn of 2020, and before that I was doing operations and leading webinars in Japan. Our webinars in Japan were very popular, we could hear voices from many participants and we were able to create a forum to discuss a variety of topics.

Q: How do you choose your partners for your seminars in China?

Mr. Yue: At the beginning, we compared it to companies outside our user base. Our emphasis was on whether we had a database on Japanese companies in China. We have a lot of lists of Japanese companies, including some big ones, but as the agenda was about DX after the coronavirus outbreak, it was important for us to make it known to a wider range of companies.

So I suggested to the user group that we hold a webinar together. It was mutually beneficial to share our assets and know-how with the companies on the user list. In fact, in the third session of the webinar we had a presentation from the user base.

Q: How did the participating companies respond?

Mr. Yue: As it was held online, we were able to determine the number of people who watched till the end. The response from participating companies was very good, with the number of companies watching going up each time.

This trend is also reflected in the survey results. Finally, the satisfaction rating was 4.8 out of 5. This is not only due to the inclusion of what Japanese companies want to know, but also because of the use of videos and the presentation of specific cases.

Create New Success Stories and Share Their Know-how Through Webinars

Q: What are your plans for the future?

Mr. Yue: Our company's goal is to become a partner for our clients' DX business. In a sense, the opportunity for DX promotion has arrived, not only for Japanese companies, but also for Chinese companies and global companies. Of course, other consulting companies are also working on this, but we will use our strengths to provide reliable support from design to operation.

Q: How do you plan to lead webinars in the future?

Mr. Yue: Through the experience of this webinar, I would like to explore the current situation of Japanese companies and create new case studies. Then I’ll invite you to come to the stage as a new success case and talk about your experience before and after DX to make this webinar more convincing. As a result of it, we can offer appropriate solutions to our customers' troubles.

Thank you!